A website that looks like you spent ten times what you did.
Most small business websites fall into two camps: the DIY site that looks... fine, or the $30K agency build that took four months and still needs fixing. There's a wide-open middle ground. That's where we work.
Every site we build starts with strategy and ends with something that works.
Custom design, not templates
We build from a design system, not a template marketplace. Your site reflects your business — not whatever Squarespace theme was trending last month.
Fast by default
Our sites load in under two seconds. That's not a goal — it's a byproduct of building properly. No bloated page builders, no seventeen JavaScript plugins.
Built to edit
Need to update your hours, add a team member, or change a service description? You can do it without calling us. We set up content management on Growth and Commerce tiers.
SEO that actually works
Proper page titles, structured data, fast load times, mobile-first design. The foundation that helps people actually find you — not a plugin and a prayer.
We understand your business first. The site reflects that.
Most web designers start with a wireframe. We start with a conversation about your clients, your services, and what happens when someone walks through your door. The website is the last thing we build — because by then, we know exactly what it needs to say.
We've engineered a build system that produces premium results at a fraction of the typical cost and timeline. AI-assisted development means we move fast without cutting corners. Every site gets the same design attention regardless of tier.
Three tiers. All custom.
Every tier gets real design, real strategy, and a site that works on every device. The difference is scope and features.
A clean, professional website that establishes credibility and gets you found online. Not a template — a strategically designed site built around your business.
- Up to 5 pages
- Custom design from our system
- Mobile-responsive, fast-loading
- Contact form
- Basic SEO setup
- Google Business Profile link
Your site becomes a working part of the business — taking bookings, capturing leads, and keeping clients engaged. The brochure becomes a growth tool.
- Everything in Foundation, plus:
- 5-10 pages
- Booking or scheduling integration
- Blog or content section
- Email marketing integration
- CRM integration
- Advanced SEO
Built to sell. Payments, product pages, and custom design that sets you apart from competitors using the same template. For businesses where the website is the storefront.
- Everything in Growth, plus:
- 10+ pages
- Stripe payment and checkout
- Product pages (under 20 products)
- Custom animations and scroll effects
- Content management system
- Priority support
Not sure which tier fits?
Most clients figure it out during the discovery call. It's free, and you'll leave with clarity either way.
Let's Figure It Out TogetherWhat you're actually choosing between.
The competition changes at every price point. Here's what you'd get from each — and what you'd give up.
Squarespace / Wix
- $16-40/month forever — you're renting
- Pick a template, swap your logo and colors
- Your site looks like 10,000 other sites
- Limited to their layout engine and widgets
- SEO is basic at best — you're at their mercy
W&W Foundation
- One-time fee — you own the code forever
- Custom design built around your business
- Loads 3-4x faster than any Squarespace site
- No design limitations, no template constraints
- Proper SEO foundations from day one
Freelancer / WordPress developer
- $3K-$8K — wide range of quality
- Often a WordPress theme with plugins stacked on top
- Updates break things — you'll need them again
- Security is your problem (WordPress is a target)
- Freelancer disappears after launch? It happens.
W&W Growth
- Fixed fee, clear scope, no surprises
- Built on modern tech — no plugin bloat
- No security patches or WordPress updates to manage
- Booking, CRM, email marketing — integrated properly
- 30-day post-launch support, and we're not going anywhere
Shopify / small agency
- Shopify: $39-399/month + transaction fees + app fees
- Agency: $15K-$50K and 3-6 months of your life
- Shopify themes all look like Shopify themes
- Agencies charge retainers for every text change
- You're paying for overhead, not design quality
W&W Commerce
- One-time fee — fraction of the agency price
- Custom design with scroll animations and effects
- Stripe payments without Shopify's monthly toll
- Content management system — edit without calling us
- Agency-quality output, delivered in weeks not months
We'll be straight with you: if Squarespace or Shopify is genuinely the right answer for your business, we'll tell you during the discovery call. Not every firm needs a custom build. But if your website is how clients find you and form their first impression of your firm, a $16/month template is an odd place to cut costs.