1
Business Basics Tell us about your business so we understand who you are and what you do.
Business name *
Industry
What does your business do? *
Who is your ideal customer?
What makes you different?
2
Website Goals What should your website accomplish? This shapes everything from structure to features.
Primary goal for this website * Select one... Establish credibility & professionalism Generate leads & inquiries Sell products online Showcase work / portfolio Provide information & resources Enable online booking
Secondary goal (optional) Select one... Establish credibility & professionalism Generate leads & inquiries Sell products online Showcase work / portfolio Provide information & resources Enable online booking
How will you measure success? Select one... More phone calls More form submissions / leads More online bookings More online sales A professional online presence Not sure yet
Do you have an existing website? Select one... Yes — keep the domain, redesign the site Yes — start completely fresh No — this is my first website
Current website URL
What do you like or dislike about your current site?
Do you know roughly how much traffic your site gets?
What platform is it built on?
Do you have Google Analytics set up? Select one... Yes, and I have access Yes, but I don't have access No Not sure
How do customers currently find you?
3
Scope & Features How big is this project? The features you need help us estimate the right tier.
Estimated number of pages * Select one... 1–5 pages (small) 5–10 pages (medium) 10+ pages (large)
4
Design Preferences Help us understand the look and feel you're going for.
Style preference * Select one... Modern & minimal Bold & colorful Corporate & professional Warm & approachable Creative & artistic Not sure — help me decide
Do you have branding? * Select one... Yes — logo, colors, fonts, the works Partial — logo only or basic colors No — need branding from scratch
What 3 words describe how you want the site to FEEL?
Share 2–3 websites you admire
Any websites you hate?
Anything you specifically do NOT want?
5
Content & Assets What content do you have ready? This affects timeline and cost.
Content readiness * Select one... I have all content ready to go I need help with some content I need all content created
Do you have professional photos? Select one... Yes — professional quality Some — but need more No — will need sourced or taken
Do you have client testimonials? Select one... Yes — ready to use Some — need to collect more No
Do you have case studies? Select one... Yes No No, but I'd like help creating them
How often will you update content? Select one... Rarely / never Quarterly Monthly Weekly
Do you have existing content to migrate? Select one... Yes — a lot of it Yes — some No
6
Timeline & Logistics When do you need this done, and are there any technical considerations?
Target launch date
How firm is your timeline? Select one... Firm — I have a hard deadline Flexible — sooner is better but not urgent No rush — get it right
Who is the decision-maker for this project?
Technical Details Domain name status Select one... I own a domain and have access I own a domain but don't have access Someone else manages it I don't have a domain yet Not sure
Do you serve customers in the EU? Select one... Yes No Not sure
Will the site handle sensitive data? Select one... Medical / health data (HIPAA) Financial data Legal data Multiple types No sensitive data
Have you worked with a web designer before? How did it go?
Anything else we should know?
